Describe your startup's personality

Updated: Apr 9

If your startup were a person, how would you describe them to your friends or family?


Describing an adventurous person can be very different than talking about someone who is loyal. Being brilliant doesn't necessarily mean you are lovable. A person's personality can say a lot about them. Similarly, taking the time to jot down the personality traits of your brand or company will tell a lot about the company you are growing. A brand's personality is infused in the tone of the content on your website, your sales pitch, the people you hire, and even your customers.


Are you building a brand that is calm, courteous, and honest? Or is your company active, cheerful, and energetic?


Let's find out.

  1. Grab a white board or open up a new doc on your computer, and pick out the words below that best describe your company.

  2. Once you have your list, clean it up by doing a once over to make sure everything on the list resonates. Narrow down words that may be similar like "energetic" and "active."

  3. Try to come away with 5-10 words, then narrow it down to one word.

Share your results in the comments below!


Active

Admirable

Adventurous

Anticipative

Appreciative

Articulate

Aspiring

Athletic

Balanced

Brilliant

Calm

Capable

Captivating

Caring

Challenging

Charismatic

Charming

Cheerful

Clean

Clear-headed

Clever

Colorful

Compassionate

Confident

Conscientious

Considerate

Constant

Contemplative

Cooperative

Courageous

Courteous

Creative

Cultured

Curious

Daring

Debonair

Decent

Decisive

Dedicated

Deep

Dignified

Directed

Disciplined

Discreet

Dramatic

Dutiful

Dynamic

Earnest

Educated

Efficient

Elegant

Eloquent

Empathetic

Energetic

Enthusiastic

Esthetic

Exciting

Extraordinary

Fair

Faithful

Farsighted

Felicific

Firm

Flexible

Focused

Forceful

Forgiving

Forthright

Freethinking

Friendly

Fun-loving

Gallant

Generous

Gentle

Genuine

Good-natured

Gracious

Hardworking

Healthy

Hearty

Helpful

Heroic

High-minded

Honest

Honorable

Humble

Humorous

Idealistic

Imaginative

Impressive

Incisive

Incorruptible

Independent

Individualistic

Innovative

Inoffensive

Insightful

Insouciant

Intelligent

Intuitive

Invulnerable

Kind

Knowledge

Leader

Leisurely

Liberal

Logical

Lovable

Loyal

Lyrical

Magnanimous

Many-sided

Masculine

Mature

Methodical

Meticulous

Moderate

Modest

Multi-leveled

Neat

Objective

Observant

Open

Optimistic

Orderly

Organized

Original

Painstaking

Passionate

Patient

Patriotic

Peaceful

Perceptive

Perfectionist

Personable

Persuasive

Playful

Polished

Popular

Practical

Precise

Principled

Profound

Protean

Protective

Providential

Prudent

Punctual

Purposeful

Rational

Realistic

Reflective

Relaxed

Reliable

Resourceful

Respectful

Responsible

Responsive

Reverential

Romantic

Rustic

Sage

Sane

Scholarly

Scrupulous

Secure

Selfless

Self-critical

Self-defacing

Self-denying

Self-reliant

Self-sufficient

Sensitive

Sentimental

Seraphic

Serious

Sexy

Sharing

Shrewd

Simple

Skillful

Sober

Sociable

Solid

Sophisticated

Spontaneous

Sporting

Stable

Steadfast

Steady

Stoic

Strong

Studious

Suave

Subtle

Sweet

Sympathetic

Systematic

Tasteful

Teacherly

Thorough

Tidy

Tolerant

Tractable

Trusting

Uncomplaining

Understanding

Undogmatic

Upright

Urbane

Venturesome

Vivacious

Warm

Well-bred

Well-read

Well-rounded

Winning

Wise

Witty

Youthful

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